Content

More than words: why copywriting and content are different and why it matters for international trade

Posted by: Rob Finch, Posted on: 13 September 2016 - Categories: Content

If the Department for International Trade (DIT) is to drive £1 trillion of exports in the next 4 years, it is going to have to do things better online. Historically, the Department has been incredibly effective at supporting and marketing …

Building UKTI's first content strategy

Posted by: Christine Cawthorne and Ann Hughes, Posted on: 6 July 2016 - Categories: Content, Content strategy

UKTI is undergoing transformation and part of that process is making sure the organisation knows how content is commissioned, created, distributed and managed once it’s live. A content strategy is the piece of work that pulls this information together, and …