Skip to main content
GOV.UK
Blog: Digital trade
Organisations:
Department for Business and Trade

What an SME safari taught us about bias and context

Posted by: Keely Flint, Service Design Portfolio Lead, Posted on: 17 June 2026 - Categories: Products
A tram in Manchester surrounded by a mixture of Victorian and modern architecture.

How meeting real business leaders on an SME safari in Manchester challenged our “common sense” narratives about what businesses think and do.

Read more of What an SME safari taught us about bias and context

Related content and links

Digital and Data at DBT

The Digital and Data team at DBT creates the tools and services that enable businesses in the UK and overseas to prosper in the global economy.

Find out more.

Categories

Badge saying "Part of Government Digital and Data"

Join the team

We're hiring card
Check our latest job opportunities in development, data, user-centred design, product and delivery.

Follow us

  • Follow us on X
  • Follow us on LinkedIn
  • Subscribe to YouTube

Sign up and manage updates

  • Email
  • Atom

Useful links

  • All GOV.UK blogs
  • All GOV.UK blog posts
  • GOV.UK
  • All departments
  • Accessibility statement
  • Cookies
All content is available under the Open Government Licence v3.0, except where otherwise stated
© Crown copyright