How AI-ready content can boost policy effectiveness Posted by: Andrea Leary, Content Lead, Posted on: 11 November 2025 - Categories: Professions As use of generative AI grows, so does the opportunity to meet businesses’ quests for information. Only if DBT’s online content is designed to meet users’ needs.
Personalisation: how we put the user at the heart of our content on great.gov.uk Posted by: Suraj Rai, Senior Product Manager, James Pallister, Content Strategist and Andrea Leary, Content Lead, Posted on: 28 July 2021 - Categories: People How we have approached our first steps towards tailoring content to user needs