Personalisation: how we put the user at the heart of our content on great.gov.uk
Posted by:
Suraj Rai, Senior Product Manager, James Pallister, Content Strategist and Andrea Leary, Content Lead, Posted on:
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Categories:
People
![Example published case studies that can personalise pages for logged in users on great.gov.uk](https://digitaltrade.blog.gov.uk/wp-content/uploads/sites/154/2021/07/Personalisation-blog-image-1.jpg)
How we have approached our first steps towards tailoring content to user needs