Skip to main content
GOV.UK
Blog Digital trade
Organisations:
Department for Business and Trade

James Pallister, Content Strategist

Personalisation: how we put the user at the heart of our content on great.gov.uk

Posted by: Suraj Rai, Senior Product Manager, James Pallister, Content Strategist and Andrea Leary, Content Lead, Posted on: 28 July 2021 - Categories: People
Example published case studies that can personalise pages for logged in users on great.gov.uk

How we have approached our first steps towards tailoring content to user needs

Read more of Personalisation: how we put the user at the heart of our content on great.gov.uk

Related content and links

Digital, Data and Technology at DBT

The Digital, Data and Technology (DDaT) team at DBT creates the tools and services that enable businesses in the UK and overseas to prosper in the global economy.

Find out more.

Categories

Badge saying "Part of Government Digital and Data"

Join the team

We're hiring card
Check our latest job opportunities
in development, data, user-centred design, product and delivery.

Follow us

  • Follow us on Twitter
  • Follow us on LinkedIn
  • Subscribe to YouTube

Sign up and manage updates

  • Email
  • Atom

Useful links

  • All GOV.UK blogs
  • All GOV.UK blog posts
  • GOV.UK
  • All departments
  • Accessibility statement
  • Cookies
All content is available under the Open Government Licence v3.0, except where otherwise stated
© Crown copyright