Content isn’t static: what I learned about content ownership in the world of AI summaries

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A surface of pages containing data graphs. A beam of light shines on the page in the centre which has a red heading.

We reviewed a number of Department for Business and Trade (DBT) tagged pages flagged for review to confirm ownership and decide next action: update or retire. Without clear ownership and ongoing stewardship, content can drift while remaining live. AI systems and search tools can continue to surface older material without context, increasing the importance of …

From Redbox to DBT Assist: Building AI tools that balance innovation and trust

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Chat page of the Assist tool. It can help analyse documents, draft and brainstorm content idea and search government sources and the web.

When I.AI closed their Redbox product in December 2025, DBT had already diverged substantially from that original platform. Two years of user research and iteration created something distinct, shaped by the specific needs of civil servants working with Official Sensitive material.

Promoting ethical alternatives to monetary incentives in user research

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A group of people discussing work and smiling.

At DBT, our research projects are based on ethical and methodologically sound foundations. We ensure that our participants are incentivised for their time and the expertise they share with us. In this blog, we share about balancing different kind of incentives for ethical user research.