Developing DIT’s ‘consent service’: How we built a central store of customer marketing preferences
![Image of the new simple consent options on a contact form](https://digitaltrade.blog.gov.uk/wp-content/uploads/sites/154/2020/12/consent-blog-image-620x334.png)
“Our solution was to keep it simple and so far, it’s had a big impact”. Find out how DIT’s Data team created a new service to manage customer consent and what challenges they faced.