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Britain Gets Talent: Fixing a fragmented offer to attract global talent

Hands typing on a laptop. A graphic showing a map of the world with a network of human icons is superimposed on top.

...evidence-based user journeys, shaped by user needs and data insights. A future iteration could use signals such as a user’s location or area of expertise to personalise content and tailor...

Personalisation: how we put the user at the heart of our content on great.gov.uk

Example published case studies that can personalise pages for logged in users on great.gov.uk

...looking forward to doing further user research, deploying new technology, and iterating our platform to serve more tailored content to our users. As we improve both our content and technology,...

From daunting to demystified: The evolution of Service Assessments in DBT

Someone writing on a post-it note in front of a laptop with virtual post it notes on the screen.

...user needs, reflecting our commitment to improving the process for everyone. We have strengthened our relationship with the Government Digital Service (GDS), allowing us to trial new ideas which inform...