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Personalisation: how we put the user at the heart of our content on great.gov.uk

Example published case studies that can personalise pages for logged in users on great.gov.uk

...our users’ success, we have developed personalised content within our ‘Learn how to export’ service. What is personalised content? Personalised content is the result of an active process where we...

Four lessons we learnt from working through the transition period

A screeshot of an MS Teams meeting with the authors

...take this lesson with me into the rest of my career. Lesson 2: “Plan for every scenario” Charlie Stewart, GOV.UK Content Lead The transition period offered some unique challenges for...