Improving performance with more than just a hunch

...give the user a better signposting experience. If users have a clear direction of where to go next, then we improve our chances of a website objective being achieved. It’s...
...give the user a better signposting experience. If users have a clear direction of where to go next, then we improve our chances of a website objective being achieved. It’s...
...is particularly useful for users with low vision. The buttons have also been tested to make sure they are adequately sized for users with physical or motor disabilities. We are...
...the site was in line with the new GREAT branding. Content Designers worked with regional partners and investment advisers to produce content that was accessible to foreign users. We ensured...
...an even wider remit. But it’s been an eventful introduction to my new role. My first impressions are that: the new Department for International Trade is unlike any other government...
...many constraints in place. With guilt, I remembered Teresa’s comment about “shallow solutions”. Teams knew they were solving genuine user problems and delivering value, but were sometimes struggling to get...
...are formed over Microsoft Teams, chatting in message threads, and sharing ideas in a dedicated channel. We feel firebreaks help to promote learning new skills and seeing new ways of...
Emma Taylor Vicki Woolgar In November 2024, 65 AI enthusiasts gathered for the Department for Business and Trade’s (DBT) first-ever AI conference in London. This marked a significant milestone in...
Stephanie Chaytor Working in an engagement role within Digital Data and Technology (DDaT) at the Department for Business and Trade (DBT), every day I come up against a new word...
...in time for EU Exit The Digital, Data and Technology (DDaT) team at DBT first formed to build a new independent trading infrastructure in time to leave the European Union....
...the user journeys are seamless across our platforms, using user research and quantitative measures to design content that meets business objectives and user needs. We pair-write content with subject matter...