...basic readership surveys. It’s a bit more sophisticated these days. Well-designed content starts with finding out what our readers (or users) need. At the DIT our users are incredibly varied....
Sitting within UKTI’s awesome digital team is the IdeasLab. Between us we have expertise in social research, service design, user research, comms, and straight-up policy: we’re a bit of a...
...did To understand the way in which people find each other across UKTI, the digital and internal communications teams decided to carry out user research to find out just what...
...trade, particularly for advanced economies like the UK. The service is entering a new phase and we are focusing on facilitating barrier resolution by enabling efficient cross-government teams collaboration and...
Due to advances in computing power, new forms of analysis are now possible which in the past would have been impractical. A key development in Data Science has been in...
Old Admiralty Building from Horse Guards Parade The Old Admiralty Building (OAB) is the new London Headquarters of the Department for International Trade (DIT), located in the heart of Whitehall...
...within DDaT. Recently, I have been fortunate enough to deliver some great product adoption campaigns promoting the use of tech products created by DDaT. I am thankful to work in...
...export advice depending on how well-established they are for instance. A new era for AI The technical expertise required to build such models means that AI use has previously been...
Promotional posters for design community sessions The design community of practice allows us to collaborate, share knowledge and expertise so we can thrive as individual designers. We are a group...
...great.gov.uk backed by extensive user research and data-driven decision-making. I have made accessibility an important aspect of this project to ensure the site caters to users of all abilities. What...
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